• Programme : Construction of 156 houses + offices + commercial
  • Location : Nantes, ZAC EuroNantes, block 1C, 44.
  • ZAC EuroNantes, block 1C.
  • Calendar : Construction.
  • Client : Kaufman&Broad.
  • Architecture team : Hamonic+Masson & Associés : architecte mandataire. Chef de projet: Arnaud Grenié..
  • Inspection body: SOCOTEC
    Contractor: Nantes Métropole Aménagement
    Environment: RT 2012
    Graphics : Luxigon
    Urban planners : Atelier Ruelle
  • Cost : NC.
  • Surface : 10 352 m² SDP.

New’R tower, ZAC EuroNantes


Height is often associated with modernity and contemporary architecture. It must be seen as a planning tool, injecting density in to certain areas and allowing other to be left as they are. Here we propose a project that provides a prospective approach to town housing: the height enables us to consider outside living.

Being in the city whilst also being able to shut oneself off: living here is like getting away from it all. Living up high creates privacy and means there are no overlooking buildings. You benefit from the panoramic view of the horizon, the sun’s natural light and the seasons… Living up high gives a sense of privilege.

This emblematic project in the EuroNantes quarter introduces gradation in the way people live up high. The lower floors have varying outside spaces with plant bins built into the railings. The higher floors, above any obstructed views, have terraces that become big panoramic screens with winter gardens protected from winds and bad weather. The script is honed and simple and the building reflects an image of great sobriety. Cladded in light-coloured metals, the façades catch the light in a constant changing play of reflected light. Detail on the skyline introduces variations in form and varying ownership of the roof spaces. It enables inhabitants of the surrounding area to see the different scales of the building from a distance and also offers diversity and variation to the people in the building. The design plays on the idea of movement, backgrounds and multiplicity. Architecture in cinemascope.